Quest For the IceFox

McClelland & Stewart, book publisher, has incorporated Facebook, Google Maps, and Geocaching in a contest to help launch a new book title: The Frozen Thames by Helen Humphreys. “[The book] is a series of stories about life in historical London and the river Thames that ebbs, flows and freezes throughout its history. The Quest for the Ice Fox contest intends to pull readers virtually down to the river and into that tarnished, talented knot of humanity.”

The first clue will hit Facebook on October 15th via the Ice Fox group. The object is to find the location of the Ice Fox, using Google Maps. There will be a total of eight clues each released at 5am ET on Mondays. The first person to find/post the location of the IceFox will win a $2,000 travel voucher.

The Official Press Release Can Be Found Here.

Comments are closed.